In Qatar, a new wave of designers is redefining what it means to dress with elegance. Forget the stereotype of modest fashion being simple or restrictive — today’s Qatari designers are proving it can be bold, luxurious, and globally relevant. From pastel silk abayas worn by Sheikha Moza to eco-conscious collections turning heads at international fashion weeks, these creative visionaries are weaving together tradition and innovation like never before.
The result? A modern modesty movement placing Qatar firmly on the fashion map — where every design tells a story of culture, empowerment, and cutting-edge style.
1. Wadha Al Hajri – Abayas with a Modern Twist
Gone are the days of plain black abayas. Wadha Al Hajri, one of Qatar’s most celebrated designers, has turned the abaya into an art form with silk fabrics, pastel tones, and architectural embroidery.
Her creations are worn by none other than Her Highness Sheikha Moza bint Nasser, a global fashion icon — cementing Wadha’s status as a designer who bridges heritage with world-class sophistication.
Where to Buy:
Boutique: WADHA Boutique, The Pearl–Qatar.
Online: wadha.co (worldwide shipping available).
Opening Hours: Sat–Thu, 10:00 AM – 10:00 PM, closed Fridays.
Price Range: Abayas & dresses from QAR 3,000–12,000 depending on fabric and exclusivity.
2. Harlienz by Harlien Zahra – Empowering Women Through Style
Founded by Harlien Zahra, Harlienz has gained attention for modern abayas, jackets, and separates that empower women to express confidence while staying true to modest values. Her pieces combine versatility with elegance, making them wearable for both everyday chic and evening glamour.
Where to Buy:
Showroom: Appointments available in Doha – details via Instagram (@Harlienz).
Online: Orders accepted via official website & Instagram DMs.
Price Range: Abayas start from QAR 1,500, jackets and couture pieces can reach QAR 8,000+.
3. 1309 Studios – Sustainability Meets Luxury
Founded by Ghada Al Subaey, 1309 Studios is Qatar’s pioneer of sustainable modest fashion. The label champions eco-friendly fabrics (like cupro), biodegradable packaging, and slow-fashion principles, all while keeping designs luxurious and contemporary.
Her collections have been featured in Vogue Arabia and at Heya Arabian Fashion Exhibition, earning global recognition for redefining luxury in a responsible way.
Where to Buy:
Boutique: 1309 Studios, The Pearl–Qatar (Medina Centrale).
Online: 1309studios.com.
Opening Hours: Sat–Thu, 11:00 AM – 9:00 PM.
Price Range: Abayas & dresses from QAR 2,500–9,000, limited-edition couture pieces higher.
